Why Choose Unique Ideas?

There are plenty of companies that can hire you a game for the day. There are far fewer who've spent three decades perfecting the craft, designed the games themselves, and can handle every last detail from concept to installation. That's the difference with Unique Ideas.

Why Choose Unique Ideas?
30+ years in experiential events

Three decades of getting stands, launches and activations right

Designers and manufacturers of original games

We don't resell someone else's kit, we create it

Exclusive Cyclone™ trademark owner

The game you can't play anywhere else

UK and European delivery

Wherever your event is, we can get there

In-house branding and production

Your attraction, dressed head to toe in your brand

Trusted by Google, Bosch, Ford, HSBC, Dyson and many more

Proven at the highest level

Installation, staffing and logistics included

No juggling multiple suppliers

One-stop event attraction supplier

One call, everything handled

If you're weighing up your options for your next exhibition stand, corporate event or brand activation, here's a closer look at what sits behind each of those points, and why it matters.

Three Decades of Experience, Not Guesswork

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We've been doing this since before "experiential marketing" was even a phrase people used. That's over 30 years of working in exhibition halls, corporate away days, product launches and retail promotions across the UK and Europe. We've seen trends come and go, learned what actually draws a crowd versus what just looks good in a pitch deck, and built relationships with some of the world's biggest brands along the way, including Google, Bosch, Ford, HSBC and Dyson.

That kind of track record isn't something you can buy or fake. It means that when you work with us, you're working with a team that's already solved most of the problems your event might throw up, long before they happen.

We Design and Manufacture Our Own Games

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Most attraction hire companies are middlemen, sourcing equipment from third parties and passing it on. We're not. Every game in our range is designed and manufactured in-house, which means we control the quality from the first sketch to the finished product, and we can adapt or build bespoke attractions around your brand, rather than fitting your brand around whatever's available.

The Exclusive Home of Cyclone™

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Cyclone™ is ours, and ours alone. As the exclusive trademark owner, we're the only people who can supply it, so you won't find it anywhere else, at any price. Dubbed "the game you can't play at home," it's earned a reputation as one of the most consistently popular attractions on the exhibition and events circuit, drawing crowds across every age group and industry we've worked in.

Delivery Across the UK and Europe

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Wherever your event is taking place, we can bring the attraction to you. Our delivery network covers the whole of the UK and Europe, so location isn't a limiting factor when you're planning your stand or activation.

Branding and Production, All Under One Roof

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A game is only half the job. How it looks matters just as much as how it plays. Because branding and production happen in-house, we can take your attraction from a blank canvas to something that looks and feels entirely bespoke to your business. There's no need to brief a separate branding agency or manage a second supplier; it's all handled by the same team that built the game.

Proven With the Brands You'd Recognise

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We've worked alongside Google, Bosch, Ford, HSBC, Dyson and a long list of other household names, learning from some of the sharpest marketing and events teams in the business along the way. That experience shapes everything we do, not just the games themselves, but how we help you strategise, plan footfall, and capture the data that proves an event's success.

Installation, Staffing and Logistics, Sorted

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We don't just deliver a game and leave you to it. Our service includes full installation, trained staff to represent your brand on the day, and all the logistics in between, so your team can focus on the event itself rather than the operational headaches around it.

One Supplier, Start to Finish

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From the initial idea through to strategy, branding, manufacturing, delivery, staffing and de-rig, we handle it all ourselves. That means one point of contact, one team accountable for the result, and none of the coordination headaches that come from juggling multiple suppliers.

We are not blind to the fact that there are alternatives on the market, so why should you choose Unique Ideas?

If you are searching for a relationship as opposed to just simply a transaction, that is exactly what you will experience with us. We hold a true passion for creating the best stand possible for all our customers and will work with you to achieve this. Let us help to plan, innovate and collaborate with your stand designers to leave no doubt about you standing out in an exhibition. Alternatively, we can walk you through how to operate the cyclones and leave you to showcase the exciting new feature.

Did you know?

🚨As well as manufacturng all of our marketing tools, we brand, deliver and stratgise alongside you, making sure you get the most from our services at your next event. So how can our products be utilised best?

✅ Immersion ✅

Tell us about the environment, the intention and the desired outcome. We’ll come up with the best gaming formula that’s in keeping with your campaign.

✅Brand ✅

We all know how important that is. Everything starts as a blank canvas. This is where we can really bring your attraction to life and make it look and feel, truly bespoke.

✅Strategy✅

If you’re going to do it, you may as well do it right! Creating memorable experiences, driving footfall, ensuring a successful event, healthy data capture. The list goes on. We’ve worked alongside some of the biggest brands and agencies and learned from the best, how to truly strategise, campaign and market, not just our fun features, but the entire event.

✅Delivery and Staff✅

This one’s nice and easy - we deliver throughout the UK and EU and can supply staff to represent your brand, look after any equipment and make sure the events a success. If you want any more information about who we are, what we do, but more importantly,  how we could potentially help you - get in touch!

Where can I use the Cyclone™? 8 Event ideas below.

We bring you our 30 years of experience in the event industry. We'll work alongside you from start to finish on choosing a product, strategy, branding, staff and everything in between. Let us absorb some of the stress when planning an event.

(01)
Exhibition Stand Attractions
(02)
corporate events
(03)
retail promotions
(04)
leisure industry
(05)
staff incentives
(06)
roadshows
(07)
product launches
(08)
team building

Toyo Tires and Unique Ideas have worked with each other for a number of years now, but this year was a bit different! We have always used and been happy with hiring “The Toyo Cyclone” but this time we thought we would try something slightly different with “Stop the Clock” and have more of a dart’s themed feel to the game by making the target number 180! At the event this went down very well with people interested in the game and having multiple goes to hit the target. It can become quite addictive. Thanks to Bob and Rob for supplying the game, it was lots of fun and meant we were in keeping with the event without having a dartboard. We look forward to working with you again in the future. Team Toyo. S Curtis. Marketing Manager

S Curtis
Marketing Manager

"We’re so happy that we decided to go with Bob and Unique Ideas for our cyclone game. The Cyclone is quite simply amazing. It was incredible fun and brought a whole new element of entertainment to the video content we were filming. Not only did our talent enjoy it, but so did the client and the crew who were also on set. Bob and his team were very efficient and accommodating with our request."

Global / Capital FM

"Massive thank you to you and the team for all of your help before and during our Internal launch event- it was really good fun! You were all so helpful and nothing was too much trouble. Such a great way to get our staff engaged with a new product! Definitely recommend."

Bosch

“We were delighted by our Hit Zero Game! With Imbibe Live being our first trade show, we were after a differentiating activity that would help us bring to life our brand proposition, stand out even more as an exhibitor and drive traffic to our stand. And Unique Ideas’ game did exactly that!”

Skinny Tonic

“Fantastic service. The team turned around the product very quickly, and were proactive, responsive and helpful throughout. The game certainly brought in a crowd, and our team definitely enjoyed it too! Highly recommend! Thanks again for your help!”

ECA International

"A fun, impactful and high quality game. We’d definitely recommend Unique Ideas – it was a pleasure working with Bob and his team from booking to getting the game set up and in action, and it looked brilliant on our stand.”

Crystal Ski
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Let's Talk About Your Event

If you'd like to know more about how we could help with your next exhibition stand, corporate event, staff incentive or product launch, get in touch. We're always happy to talk through the options.

If you have an enquiry regarding any of the services detailed on this website, please don't hesitate to contact us using the form below, and a qualified adviser will be in touch. Or alternatively call us on; 01902 896 777 or 07889 033 339

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