Bloomberg wanted an activation for the Square Mile Relay in London that would keep runners and spectators entertained and give people a reason to stop, play and share the moment. We created a fully branded Snatch or Catch game, with the batons, frame panels and floor graphics all dressed in the Bloomberg Square Mile Relay London identity and the #RunForYourCity hashtag.
The game fitted the relay theme from the start. Players had to react quickly and snatch or catch the batons, which kept things fast, fun and easy to join in with. It drew a crowd throughout the event, with plenty of laughter from players and onlookers alike.
Watch the video to see the game in action, and read the client’s feedback below.
Rob and Bob are the best in the business. Great activation, a delight to work with and an incredibly smooth process. Can’t recommend them enough.
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